Many pharma companies are grappling with reorganising their business to become truly Account focused. Key issues include representative skill levels, data management and CRM, process reorganisation and communication.

Our research project reveals:

  • A guide to the changing face of the NHS as a customer
  • Defining processes and roles for KAM
  • Developing people and skills - will your current reps be up to the job?
  • Added value and innovation
  • Communicating KAM in your organisation

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