New sales training for Wella AG

We have some exciting client news at Vybrant: we will be helping Wella AG (Wella) to design a body of new sales training to add to their existing resources.

The training will be based on Vybrant’s 3D selling technology, which brings additional dimensions to the sales process. The programme will then be run and rolled out internally by Wella.

Wella’s existing sales training is very good – so our 3D selling technology will add another dimension to that, helping their sales people to further improve results. Wella have chosen to work with us because of our expertise in developing and implementing the competencies and strategies needed to increase sales, and achieve sales excellence. We thoroughly understand how both selling and buying processes work, and use this knowledge to help our clients increase their sales results.

Wella is a leading supplier of professional haircare products and services, reaching about two million hairdressing salons worldwide. They opted to use us after seeing our work with other divisions of parent company Proctor & Gamble, helping to redesign call sales models.